Strategy & Consulting
Define the vision and the roadmap for email that scales.
- Email Program Strategy & Roadmapping — Audience segmentation, content themes, campaign cadence, and channel mix (transactional, promotional, lifecycle).
- Customer Journey & Lifecycle Mapping — We map welcome flows, cart abandonment, re-engagement, and VIP nurture to guide users along a value driven path.
- Deliverability & Inbox Placement Consulting — Audit SPF, DKIM, DMARC, reputation, and list hygiene to maximize inboxing.
- Analytics & Reporting Strategy Establish KPIs (open rate, CTR, conversions, revenue/email) and build dashboards so you can see what’s working.